Precious Metals

Diamonds are a girl’s best friend – but who is a diamond’s best friend? Garry Holloway just might be… after all, he knows how to transform a gemstone-in-the-rough into a dazzling, divinely cut rock! Garry’s fine jewellery company, Precious Metals, specialises in sourcing and setting large, high-quality, icy-white diamonds. So if you’re the type of girl to whom carat weight, colour, cut and clarity matter, a pristine Holloway-Precious Metals diamond might be a dream come true for you.

Garry is a scientist-turned-jeweller, passionate about creating precious pieces that enhance a woman’s inner glow. “No woman can look into a big sparkling diamond without feeling a flutter of the heart and quickening of the pulse,” he says. Get ready to feel that flutter, because Precious Metals has just released an exclusive new diamond collection to celebrate its exciting thirtieth design-award-winning year.  

While studying for his Diamond Diploma back in 1984, Garry became obsessed with diamond cut research. Since then, he has invented specialist tools and patented techniques, now used world-wide, to develop new diamond cuts and assess their light performance and optical beauty.

Every diamond on offer under the Precious Metals brand has passed stringent tests for colour, clarity and, most importantly, optimum cut quality. Best known for their ‘ideal cut’ round brilliant diamonds, the company now carries selected other diamond shapes including the ‘ideal cut princess’, square ‘asscher’ and various cushion cuts, all with exceptional optical performance.

When Garry established Precious Metals in 1976, his vision was greater than that of owning a single jewellery store: he wanted to win international recognition and become a Melbourne institution. Achieving this status has been no accident. Garry was one of the first jewellers in Australia to combine all the essential gemology and design skills under one roof – or should we say two?

Since opening its doors more than thirty years ago, Precious Metals has been steered surely towards success, thanks largely to Garry’s winning business philosophy, based on the solid values of ‘service, trust and specialisation’. On the importance of professional service and genuine caring, this meticulous but personable jeweller is adamant: “Premium customer service is paramount – which is why if we don't have a piece that captures your imagination, we will design and make it for you,” he asserts. “Trust is also of vital importance to our business: in fact, it’s more important in jewellery than in most other industries, because it begins with each of us. Trust exists in other people's perceptions, not our own. So I’m only worthy of clients’ trust when my customers believe that!” 

Based on these steadfast principles, Garry has created a unique professional environment at Precious Metals. His staff members are actively encouraged to specialise in, and pursue, those areas of the business at which each one excels. “As a result of listening to our staff, and helping them realise their creative and professional ambitions, we’ve assembled a truly passionate, exceptional group of designers, gemologists and jewellers - all working together as one team, under one roof,” Garry explains.

Precious Metals trains and employs more gemologists to source and grade its gems than any other Australian jewellery firm. The company was one of the first to offer in-store designers and craftspeople, to help recreate clients’ visions and custom-make commissioned pieces.

Just walk into either of two elegant stores, and you’ll be greeted by people who genuinely love both people and jewels; people who know that there’s no universal ‘prescription’ jewel that suits everyone. Today, more than ever, it is Garry and his team’s greatest delight to sit down with an espresso or latté, and select a stone, style and tailor-made setting that truly reflects you, your unique persona, and your best, brightest aspirations.

 

Win a Precious Metals diamond ring worth $17,000 by being a part of the Notebook: Club. For more information visit the Notebook: competitions page – hurry the offer ends January 1, 2007.