The science of skin care

Erin Whitty rounds up the latest skin care products and explains what they can do for you.

Last year, the Australian skin care retail industry was worth a whopping $453 million. The fastest growing category, and one the most competitive, is anti-ageing –companies are producing anti-wrinkle creams at an extraordinary rate. According to Global Cosmetic Industry magazine, consumers are calling for “multi-purpose preparations” that nourish the skin and significantly reduce the appearance of ageing at the same time. Here’s our take on the current batch of new products…
 
From the lab to you
Strivectin SD, $240, is one of the most hyped products on the market. The cult stretch mark cream was championed in the media when its patented peptide solution was discovered to work just as effectively on the face – and sales went through the roof as a result.  The cream works well as a moisturiser and is comfortable to wear under make-up. However, the claim it fixes fine lines, crow’s-feet and wrinkles “better than Botox” seems to be pushing it a little too far.

Natural know-how
A recent survey conducted by Avon found that customers want a product that utilises the best of modern technology and features natural ingredients. Avon Anew Alternative Intensive Age Treatment, $59.99, combines these two requirements in the one solution. It contains lovage root and neem flower, herbs used in ancient Chinese therapies that are said to have anti-ageing effects. And with the addition of  “pharmaceutical-inspired” technology, it aims to help reverse the process called glycation, which contributes to wrinkle development.

Dr LeWinn’s Private Formula is another brand to combine science with natural elements. Ultra R4 Rejuvenation Serum, $69.95, uses ‘Peptide Power’ to work against collagen depletion at the cellular level to improve firmness and moisture levels. Natural extracts from plankton and golden root give the solution antioxidant advantages, which can help neutralise the obvious effects of UV rays.

Sisley is best known for its botanical approach to beauty – it applies natural plant extracts and essential oils to cosmetology. Daily Line Reducer, $490, is designed to gently reduce wrinkles for long-term natural effects. It aims re-energise the fibroblast cells located at the base of the wrinkle by reversing diminished collagen production within the cells and restoring the skin’s firmness.

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