Notebook Magazine

Notebook: Advertise with us

What is Notebook:?

“It’s a magazine most women will want to buy and read”*

At FPC Magazines, we believe we are different and work to deliver different ideas and brands to the market. We see a “surplus society (with) a surplus of similar companies, producing similar things, with similar prices and similar quality.” (Funky Business, Kjell A. Nördstrom and Jonas Ridderstråle)*.

Our challenge is to always be different, to innovate, and we believe our track record speaks for us. This is why we can say Notebook: is a different magazine. Notebook: is easy to navigate, driving women to places of interest through practical tabs which signpost each of the five Notebook: sections.

These sections – Calendar, You, Food, Home and Garden and Community – are all about regaining that sense of balance and taking control over our wellbeing in the areas that matter most to us. Notebook: readers can contribute. They can pull out and keep, respond and learn. The magazine is a two-way dialogue. Notebook: is accessible. It is achievable so women can do as much or as little as they wish. Notebook: is affordable and within reach. Notebook: delivers what women want. Its tone is respectful, its offer informative and its promise connectivity at a meaningful level.

Notebook: is a descriptor of women today. Armed with great design, real substance and a practical mission, readers will be happy to place it on their bedside table. It will quickly become a reference point and a trusted companion.

Notebook: is a brand, based on what women told us they want, not what we thought they wanted. It is a dialogue between, and with, Australian women.

*Funky Business, BookHouse Publishing/www.funkybusiness.com

Who is the Notebook: reader?

“It’s a real magazine for real people, real women”*

Why, if over the past 100 years Australians have become richer, healthier and enjoy longer lives, are they not as content or happy as they once were? “If GDP is up, as it has been for 20 years, how come Australia is down?” headlined The Age in 2003. Australians are living in an economy not a society. Society is about community. As social commentator Hugh Mackay says, “I don’t have to feel like a stranger in my own street”. “The challenge (in society today) is to put people back together.” (Hugh Mackay, Community and Morality, October 2004)*

One of the outcomes of this is ‘down-shifting’ or ‘simplifying’. 25% of Australians have made a conscious decision to simplify their lives (this can be a pay cut to a total sea-change). We also know that another 25% feel the same, relate to these people and even envy them (Australia Institute 2003). This is all about getting back to basics and this trend is being led by women, women 35+, over 2.5 million women.

Notebook: is for women that are married, divorced, single parents, of all races, all religions, at the beginning of parenthood, at the end of it, in professional careers or running a home, decision makers, influencers and captains of industry. These women are heavy consumers of magazines and have said to us, Notebook: is for me.

Notebook: delivers to you an audience that wants to understand how your brand can help them regain balance and connect with the things that matter.

*Hugh Mackay, Community and Morality: two sides of the same coin, The Griffith Lecture 2004

Notebook: an advertiser’s nirvana

“It’s everything rolled into one.”*

The latest research from McKinsey and The Cassidy Media Partnership, found that CMOs and CEOs are focusing on five things: “Building strong brands as a significant asset; more effective use of consumer data; the role of innovation; the need for better implementation and continued focus on business efficiency.” (McKinsey, Antennae and The Cassidy Media Partnership 2004)*.

Notebook: is designed to help marketers meet these objectives. From the opportunities to connect with women in a powerfully intimate way, through to new creative and content opportunities tailored to your category and brand, Notebook: will help you build stronger brands.

As a different kind of magazine, Notebook: is innovation, but as a brand it will provide marketers with a platform to create new ways to connect and interact with women. Notebook: will empower your brands to innovate.

Advertising rate and circulation, coupled with the quality of readership and the cross-platform opportunities our teams will craft for you, means that Notebook: will connect your brands with women efficiently. Notebook: is for every marketer, every category and every brand. As women have told us, Notebook: is the A to Z of what they need. “It’s like an encyclopaedia that equips you for life”*

* all quotes are from participants in groups conducted by Blue Moon Research

*from Market Leader, the journal of the Marketing Society, Issue 27, Winter 2004

Advertise with Notebook:

Sydney
Address: 180 Bouke Road, Alexandria NSW 2015
Phone: (61 2) 9353 0645
Fax: (61 2) 9353 0770

Melbourne
Address: Level 5, 580 St Kilda Road, Melbourne VIC 3004
Phone: (61 3) 9539 6100
Fax: (61 3) 9539 6166

Brisbane
Address: 26 Chermside St, Newstead QLD 4006
Phone: (61 7) 3620 2000
Fax: (61 7) 3620 2001